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Verticals
Verticals that Rrap serves
Consumer Electronics
From MP3 players to in-car GPS systems, consumers now have a range of service at their fingertips.
Although the range of services on offer is huge, the market is very sensitive to cost. Consumers are not willing to pay large amounts for services they now take for granted, similar to the way they view utility services. Nonetheless, they expect new and improved products and services all the time.
Consequently, for a manufacturer of consumer electronics, time-to-market becomes key. Further, because products are sensitive to cost, pricing of these products needs to be kept to a level that the market can bear.
Our expertise ranges from development of audio & video device drivers to user interface to complete application development and maintenance.
Networking & Communications
With the advent of IP (Internet Protocol), the issue of convergence between voice and data is becoming increasingly important.
Our expertise includes development of protocol stacks, creating real-time systems for VoIP, integrating voice codecs, interoperating with backend systems such as
media gateways and provisioning software.
Automotive Electronics
Embedded software is becoming increasingly important to automotive manufacturers and their suppliers. Processors play very significant roles in several functional areas - from safety (such as air bags and ABS) to telematics to in-car entertainment systems to the provision of information.
In addition, there are connectivity requirements - embedded systems need to communicate in real time with not only each other, but also the driver of the vehicle. Embedded systems are now expected to assume responsibilities for systems that were earlier mechanical in nature. Consequently, because of the increase in functionality and connectivity requirements, overall complexity of the system has increased.
On top of all this, there are also laws governing safety and the environment that place even more demands on manufacturers of car systems.
To deal with the continual challenge of ever-increasing complexity, electronics technology and software are constantly innovating, so much so that in some cars, over 100 processors are used.
Semiconductors
Semiconductor manufacturers have typically spent years and a significant chunk of their income in R&D in the process of designing and creating chips. Given the large investment in time and money, it becomes imperative that returns for the manufacturer be generated in as short a time period as possible. In short, time-to-revenue becomes extremely important.
And because of their customer's need for doing more and more with less and less, the approach required of semi-conductor manufacturers is that from the very start they need to have a "cathedral building" (solution-oriented) approach, rather than a "brick-laying" (task oriented) attitude.
For CPU & SoC vendors we offer porting of embedded Linux to processors and reference boards including porting of the GNU toolchain, development of complete BSP and porting of applications that showcase the reference board.
For peripheral vendors we offer development of device drivers for multiple embedded operating systems.
Our flexible business model easily caters to your customers, helping them bring their systems to market in the shortest time.
Retail electronics
Products in this category include Point of Sale (POS) terminals, data collection terminals and front-office peripherals such as scanners and printers.
As one of the key points of interaction between a business and its customers, the retail industry needs reliable, flexible and customizable point of sales solutions.
Moreover, these customer-facing systems need to handle a diversity of challenges from store automation to multi-channel commerce, while permitting integration with existing legacy systems.
Industrial automation
Products in this category include systems such as Process automation systems, Remote Control Devices, Industrial Robots, Programmable Logic Controllers, Inspection Systems, and Factory Monitoring Systems.
As these devices evolve, the need for embedding more and more intelligence in them becomes greater. Moreover, they need to have the ability to work seamlessly together.
Healthcare devices
Examples of devices in this sector are patient monitors, glucose meters, ultrasound equipment, local and remote diagnostic equipment and display systems.
The biggest issues in the healthcare industry (for devices) are naturally safety and the necessity of complying with government regulations.
Beyond these core issues, other requirements include real time access to information, reduction in maintenance costs, local & remote monitoring and management.
There is also a growing need to network medical devices. This is mainly because of the need for communication between devices, systems and equipment. Further, the devices also need to communicate with human and institutional interfaces - patients, doctors, nursing homes and hospitals.
Mobile and handheld devices
These are devices such as PDAs and mobile phones that are characterized by limited resources in terms of processing power, memory and permanent storage.
The main issues are convenient access to information. For enterprises, mobile systems should be easily integrated into existing enterprise infrastructure particularly because of real-time collection and analysis of data.
Our product offering Rrapid Formation helps cut time to deploy enterprise systems on a variety of operating systems.
Customized versions of Rrapid Formation help mobile device designers cut time in user interface design at the same time giving uniform look and feel across multiple platforms.
The Rrap Advantage
Rrap is aware of the business issues that confront your industry. While our work may lie in embedded software, we never lose sight of the fact that you are in business to serve your customers and solve their problems. As such, we continually keep ourselves updated not only about developments related to our own work, but developments related to your business.
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