Strategies for customer acquisition and retention – eCommerce Marketing Blog

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Most of the eCommerce marketing strategies & tactics discussed concentrate of customer acquisition. They maybe organic or paid. But, as competition drives up cost of paid and reduces the effectiveness of organic, concentrating on conversions and customer retention becomes important.

Digital gives enormous scope to try different strategies and new ones continue to evolve – persoanlziation in ads, newsletters and onsite for example. However, no one solution works for all – the correct strategy for your type of business and customer counts. A/B testing helps the market speak for itself – and go beyond the marketers understanding of the market.

We discuss marketing strategies to increase effectiveness of all marketing, but with emphasis on customer retention. We attempt each article to be thought provoking and hopefully make a difference in your business.

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